We normally test traffic sources one of
two ways.

We test for conversions/sales or sign ups
to one of our primary list.

If a source or list program has been recommended
to us from a business associate, we will normally
test to see how quickly we can recoup our initial
investment (if we made one) marketing products
or services directly to the list.

If we are uncertain, or a source has not been
personally recommended then we evaluate the
time spent compared to the new prospects added
to a primary list.

All promotions you do online ultimately is to
build qualified lists.

If you understand and follow this basic,simple
process, you should find the reviews at this
site to be very valuable for you and
your business.

Remember, Success online ultimately does not
depend on just the number of people on your
list, but the relationship you develop and the
value you provide to your list.